The year you stop experimenting

There comes a point when continuing to try costs more than it gives back. How to recognise that moment, and what to do when it arrives.

Experimenting is reasonable at the beginning. You know nothing, the space of possibilities is vast, every attempt teaches you something. It is the right thing to do.

Past a certain point, that is no longer true. And the point arrives sooner than you think.

The four signs that exploration no longer pays

You retrace your steps. Without meaning to, you buy something you already tried five years ago. This is the clearest sign: the exploration is circling instead of moving forward.

You no longer know what worked. You remember having a good period, without being able to say what produced it. The information was lost along the way.

Your conclusions contradict each other. At different moments, you decided your skin was oily and that it was dry, and both times with good reasons.

You no longer expect anything from a new product. You buy it anyway. That is the sign of a mechanism running without a purpose.

Why exploration exhausts itself faster here than elsewhere

Because the feedback is poor.

An experiment is only useful if you can attribute its result. On a face, you almost never can: the response is slow, faint, and tangled up with the season, your sleep, your workload and the rest of your routine.

Exploration without attribution builds nothing. It accumulates experiences without producing knowledge — which is why you can search for fifteen years, with great method, and end up exactly where you started.

What to do when you stop

Not go backwards, and not stop altogether.

You need to change your source of information. If experience cannot settle the question, you need data that does not come from experience — something prior to everything you have tried, and independent of any of your attempts.

This is exactly what a reading by nature provides. It does not tell you which product to buy; it tells you which direction your face is heading. And once that direction is known, the fifteen years of experience stop being wasted: they become legible. You finally understand why one thing worked and another did not.

What the following year looks like

It is boring, and that is the sign it is working.

You hold a short foundation. You change nothing for months. You introduce one thing from time to time, a single one, with enough time around it to know what it does.

None of this is exciting. It is also the only known way to obtain a result that lasts ten years, in this field as in every other where you have stopped tinkering.

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